During my internship with DR Design (with whom I’m currently employed as an Art Director), I was fortunate enough to get to create the logo and visual guidelines for "Sex med P3" , a groundbreaking (and award winning🏆) program exploring s3x, gender-identity and body-image. Part of the brief was creating a look and logo, which would be able to navigate in the prudy algorithms of Instagram and other social medias, a challenge I solved in part, by using Magilio, a smooth and wet-looking typeface with a wide array of glyphs to be used to fight shadow banning. Even though the identity has developed a bit since then, I’m proud to have contributed in small part to this gamechanging program.
Typography and Palette
Variable Logo
Colour and style variations
